TY - JOUR AU - Scherer, Aaron AU - Knaus, Megan AU - Zikmund-Fisher, Brian AU - Das, Enny AU - Fagerlin, Angela T1 - Effects of Influenza Strain Label on Worry and Behavioral Intentions T2 - Emerging Infectious Disease journal PY - 2017 VL - 23 IS - 8 SP - 1425 SN - 1080-6059 AB - Persons who read information about a hypothetical influenza strain with scientific (H11N3 influenza) or exotic-sounding (Yarraman flu) name reported higher worry and vaccination intentions than did those who read about strains named after an animal reservoir (horse flu). These findings suggest that terms used for influenza in public communications can influence reactions. KW - Influenza KW - strain KW - worry KW - behavior KW - intentions KW - animal reservoir KW - hemagglutinin KW - neuraminidase KW - surface proteins DO - 10.3201/eid2308.170364 UR - https://wwwnc.cdc.gov/eid/article/23/8/17-0364_article ER - End of Reference