TY - JOUR AU - Guidry, Jeanine P.D. AU - Carlyle, Kellie AU - LaRose, Jessica AU - Perrin, Paul AU - Messner, Marcus AU - Ryan, Mark T1 - Using the Health Belief Model to Analyze Instagram Posts about Zika for Public Health Communications T2 - Emerging Infectious Disease journal PY - 2019 VL - 25 IS - 1 SP - 179 SN - 1080-6059 AB - We analyzed Instagram posts about Zika by using the Health Belief Model. We found a high presence of threat messages, yet little engagement with these posts. Public health professionals should focus on posting messages to increase self-efficacy and benefits of protective behavior, especially when a vaccine becomes available. KW - infectious diseases KW - behavior KW - internet KW - Instagram KW - Zika KW - Zika virus KW - viruses KW - #Zika KW - health belief model KW - public health communications KW - posts KW - social media DO - 10.3201/eid2501.180824 UR - https://wwwnc.cdc.gov/eid/article/25/1/18-0824_article ER - End of Reference