Figure. Regression coefficients for the effect of influenza labels on worry for infection and intentions for vaccination. Label conditions were dummy coded to estimate the effects of “H11N3 influenza” (X1) and “Yarraman flu” (X2) labels compared with the “horse flu” label. The effect of influenza labels on vaccination intentions, controlling for worry, is in parentheses. **p<0.01; ***p<0.001.