Volume 28, Supplement—December 2022
SUPPLEMENT ISSUE
Surveillance
The Future of Infodemic Surveillance as Public Health Surveillance
Howard Chiou
, Christopher Voegeli, Elisabeth Wilhelm, Jessica Kolis, Kathryn Brookmeyer, and Dimitri Prybylski
, Christopher Voegeli, Elisabeth Wilhelm, Jessica Kolis, Kathryn Brookmeyer, and Dimitri Prybylski
Table
CDC COVID-19 State of Vaccine Confidence Reporting System inputs and sources*
| Type and input | Frequency | Sources | Tactics for use |
|---|---|---|---|
| Social media listening and media monitoring | |||
| Communication surveillance report | Daily on weekdays | • Google news • Meltwater • CrowdTangle • Native platform searches |
• SOV analysis to identify themes • Emerging topics |
| Meltwater | Daily | • Facebook, Twitter, Instagram • Blogs • News media • Online forums |
• SOV analysis • Emerging theme topics • Identify high reach and velocity topics |
| CDC’s OADC channel COVID-19 postmetrics | Weekly | • Sprout Social • Native OADC account analytics |
• Analyze number of posts, topics • Success of messages, number of impressions, reach, number of engagements |
| OADC channel comment analysis |
Daily on weekdays |
• Native platform searches |
• Sentiment analysis • Identify message gaps and voids |
| Direct reports | |||
| CDC-INFO metrics | Weekly | • CDC-INFO inquiry line list • PR usage report |
• Cross-compare PR usage with inquiry theme analysis • Sentiment analysis • Identify information gaps and voids |
| VTF media requests | Weekly | • Media request line list | • Leading indicator for news coverage • Identify information gaps and voids |
| Web metrics |
Weekly |
• Top pages • Google search queries • Top FAQs • Referring domains |
• Identify information gaps and voids, • Identify keywords and search terms, changes in web traffic |
| Research | |||
| Poll review | Weekly | • Harris, Pew Research, Gallup, and KFF polls • New data related to vaccine hesitancy |
• Identify socio-behavior indicators related to motivation and intention to vaccinate |
| Literature review |
Weekly |
• PubMed, LitCovid, ProQuest Central, Altmetric • New data related to vaccine hesitancy |
• Identify current vaccination intention • Identify barriers to vaccination |
| Third-party reports | |||
| Tanaq social listening and media monitoring report | Weekly | • Meltwater • Sprout Social • First Draft • Native platform searches |
• Trending topics • Demographic and geographic conversation monitoring |
| CrowdTangle content insights report | Biweekly | • Top pages (voices), groups • General trends and sentiment analysis • News analysis through posts |
|
| First Draft News vaccine misinformation insights report | Monthly | • Proprietary methods | • Media trends analysis • Emerging threats and data deficits • Online vaccine narratives |
| Project VCTR | Weekly | • Proprietary methods | • National and regional trends in negative attitudes toward vaccination • Conversations around Legislation |
| Virality Project | Weekly | • Proprietary methods | • Misinformation and disinformation trends related to COVID-19 vaccine |
*CDC, Centers for Disease Prevention and Control; FAQ, frequently asked questions; KFF, Kaiser Family Foundation; OADC, Office of the Associate Director of Communication; PR, prepared response; SOV, share of voice; VCTR, Vaccine Communication Tracking and Response; VTF, Vaccine Task Force.
Page created: August 15, 2022
Page updated: December 11, 2022
Page reviewed: December 11, 2022
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